Meet Penny, your accounts person
Penny is the friendly accounts person who chases your overdue clients for you — politely, professionally, by email — so the cringe of asking “where’s my payment?” never falls on you again. You get paid faster, and you stay the good guy.
Penny — Accounts
to James · Re: Invoice #1043
Hi James, hope the week’s treating you well!
Just a gentle nudge that invoice #1043 ($4,200) slipped past its due date last Friday. I’ve popped it back in below for easy reference.
If it’s already on its way — wonderful, please ignore me. If not, could you let me know roughly when to expect it?
Warmly, Penny
So it sits there. A week becomes three. You like this client, you don’t want to seem pushy or desperate, and writing “just circling back on this” for the fourth time makes your skin crawl. Meanwhile the money you’ve already earned is still sitting in someone else’s account.
Chasing late payments is the worst part of running a small studio. So hand it to someone who actually enjoys it.
Think of Penny as the calm, capable accounts person you’d hire if you had the headcount. She watches your invoices, notices the moment one goes overdue, and follows up by email on your behalf — in a voice that’s polite, warm, and quietly impossible to ignore.
Warm, never robotic
Penny writes like a real person on your team — friendly, human, and genuinely pleasant to receive.
Quietly firm
Polite doesn't mean pushover. Penny keeps following up, escalating the tone gently until the invoice is settled.
Always on-brand for you
She signs off as your accounts team, matches your tone, and protects the client relationship you've worked to build.
Penny doesn’t fire off one email and give up. She follows up on a sensible cadence, warming up the pressure with each note — so you never have to chase, and never have to be the bad guy.
Quick one about invoice #1043
Hi James, hope you're well! Just flagging that invoice #1043 ($4,200) was due last Friday — entirely possible it's already sorted on your end. If so, ignore me completely. If not, no rush, just let me know when works. Thanks so much! — Penny
Following up — invoice #1043
Hi James, circling back on invoice #1043 ($4,200), now about ten days past due. I know things get busy, so I've reattached it here. Could you let me know if there's anything you need from us to get it processed this week? Appreciate you. — Penny
Invoice #1043 — let's get this closed
Hi James, I want to make sure invoice #1043 ($4,200) doesn't slip any further — it's now three weeks overdue. Could you confirm a payment date by Friday, or point me to the right person in accounts? Happy to help however I can. — Penny
Getting Penny working takes a few minutes. After that, chasing simply stops being something you do.
Forward an invoice, connect your invoicing tool, or pop in the details. Penny tracks the amount, the client, and the due date.
The moment a payment slips past its terms, Penny steps in — no reminders to set, no calendar to babysit. She just handles it.
Penny sends warm, professional emails on a steady cadence, escalating gently, and stops the second the invoice is settled.
It’s a quiet truth of small business: when the founder chases, it’s easy to put off — it feels personal, and a little awkward on both sides. When “accounts” follows up, it reads as routine, professional, and expected. The invoice moves to the top of the pile.
Penny gives you that weight without the headcount. She removes the personal sting, adds professional polish, and gets you paid — while you stay the friendly face your clients actually want to work with.
Sooner
Invoices chased the day they go overdue, not weeks later
Zero
Awkward payment emails you have to write yourself
Yours
Penny follows up as your accounts team, in your voice
If you invoice a few thousand to twenty thousand a project, on net-30 or net-60 terms, with no finance department behind you — Penny was made for you.
Yes — Penny follows up by email on your behalf, signing off as your accounts team. Everything stays in your name and your voice, so it reads as a natural part of your business.
Never. Penny is deliberately warm and human. She's polite first and firm only when she needs to be — the goal is to protect your client relationship while still getting you paid.
The moment an invoice is settled, Penny stops following up. No accidental nudges, no awkward double-asks.
Not at all. You decide which invoices Penny chases and can review her follow-ups. She works the way a great accounts person would — handling the routine so you don't have to.
Tell us where to reach you and we’ll get Penny set up to start chasing your overdue invoices.